行書

我們堅信,設計是另一種形式的文字書寫,如果故事主角的性格已然塑定,那麼故事情節自然會應運而生。因此透過書法字體、楷體、漸漸演變到重新設計具有現代感的字體拆解、以及加上印刷燙壓處理,好讓封面傳達出我對<行書>的詮釋:“行書,其實就是人曰。”也呼應了這本文字書:有城市就會有人,有人就會有令人難忘的情愛與故事。

systems14

A poster on Braun Design for ‘systems14′ exhibition, the first in Asia curated by das programm and produced in association with Braun. In many aspects, the evolution of Chinese character logograms mirror the systematic and rigorous form reduction approach in Braun Design. We express this by deconstruct and rearrange systematically and preciously 14 Braun interaction design elements as typographic elements to produce the Chinese characters “東西”, which means ‘East’ and ‘West’ respectively, and as a phrase together they mean ‘Object’, a genre the Braun design is most known for.

John Mead Dance Company

John Mead Dance Company (JMDC) is known for its acclaimed dance performances. At the heart of JMDC is a ‘dance company’ — a synergistic cast of professional dancers. With this insight, we created a non-static visual identity system, expressed in a dynamic typographic treatment that easily evoke the delight of a company of dancers. The logotype changes in each instance of the identity applications. These letters are akin individual dancer performing in group synergistically. This ‘dancing’ visual identity is expressed consistently throughout the collaterals, from print to digital website in animated form.

獨一果醋包裝設計

整體視覺表現趨向國際化,並以象徵老品牌深厚底蘊的黑色,及陶甕陳釀珍藏的金色為主色,將陶甕裡的食材解構不同視角,彰顯嚴選食材、靜待熟成的特色與品質,讓人彷彿親身走入產地,聞嚐那從甕裡微微襲來的自然醋香。