Reveal Your Thaidentity: Experience the Thai way in Thailand
The “Reveal Your Thaidentity” campaign aims to make Thailand attractive again as a holiday destination for tourists from Singapore. The design strategy centres around presenting Thailand and its culture, which is familiar to most Singaporeans, through cartoons in an unfamiliar way. The three animated clips each show a tourist experiencing the prime attractions Singaporeans associate with a holiday in Thailand: shopping, food and entertainment.
