HKUMed

Facing typographic issues and incoherency amongst school and departments logos, the HKU LKS Faculty of Medicine at The University of Hong Kong sought to refresh and unify their brand. The new identity adopts a concise and contemporary typographic system established by abbreviating the faculty name into an acronym that can be used alone in short or in full form accompanying the names of different schools and departments.

玩艸植造

以原料「蒲草」作為核心元素,搭配輕盈的嫩綠色作為品牌色,包裝上的延伸圖形以製程為靈感,有效地傳遞品牌的永續理念,打造一個親切、自然氣息且具專業感的環保生活品牌。